NEOM – THE LINE – Saudi Arabia

A revolution in urban living

THE LINE is a 170km-long, hyperconnected urban development that is part of NEOM (a vision of what a New Future might look like) linking the coast of the Red Sea with the mountains and upper valleys of the north-west of Saudi Arabia. THE LINE will preserve 95% of nature within the region with zero cars, zero streets and zero carbon emissions.

With construction of THE LINE commencing in 2021, Shoot The Moon developed media kit infographics and adapted key visuals by McCann for global distribution across digital and printed OOH channels – creating awareness and driving website traffic to whatisTHELINE.com