DarGlobal – United Arab Emirates

Brand relaunch

A brand relaunch for the leading luxury property developer in Saudi Arabia, DarGlobal.

On realising that their brand name, Dar Al Arkan, was perceived as a barrier for customers and partners internationally, the company approached us to consider new naming and branding options.

Through strapline ideation to finalisation of core brand pillars and the brand’s strategy, we helped define the underlying voice of the brand that would distinguish it on the global market.

Informed by our brand audit we developed an eye-catching advertising campaign featuring bold typography and colour-blocking, to help ensure DarGlobal are instantly recognisable and stand out from their competitors.