Selfridges x Johnnie Walker – United Kingdom

Rare side of Scotland

To celebrate the launch of the iconic Johnnie Walker Blue Label Rare Side of Scotland, Shoot The Moon were asked to design and install luxurious bothies (Scottish mountain hideaways) on the roof terrace of Selfridges department store.

Each bothy could be booked to enjoy the spectacular London skyline with an exclusive Johnnie Walker cocktail and food pairing menu inspired by the four corners of Scotland.

Running parallel to the roof terrace activation, Shoot The Moon also created an Oxford Street window display and a product showcase on the lower ground floor.