Ultimate Fighting Championship

Fight Night London 2022

Since his UFC debut in the summer of 2020, British sensation Tom Aspinall had looked in unstoppable form, racing up the heavyweight ladder with five wins and five finishes. But on July 23, Aspinall faced the most formidable test of his career when he met perennial contender and winner of six of his past seven fights, Curtis ‘Razor’ Blaydes in the five-round main event of the UFC’s return to London’s O2 Arena.

We ripped up the rulebook to create this distinctly British, collage-style key art poster for the event, recalling the rebellious punk aesthetics of the mid-70s.

Along with the creation of the key art, Shoot The Moon also created digital adaptations that were rolled out across multiple avenues including social media, marketing collateral and excitingly for this event in the capital, we even wrapped our design around a London cab!