NEOM – TROJENA – Saudi Arabia

The Mountains of NEOM

Another successful NEOM region launch: Trojena – The Mountains of NEOM. A place promising to be a world-class destination, blending natural and developed landscapes – and offering unique human-centric experiences for residents and visitors alike.

Shoot The Moon were tasked with adapting the key visuals produced by McCann NYC to print OOH, social media, digital banners and additional adaptation formats, rolling out worldwide. A marketing campaign that saw the third region of NEOM released to the world.