Expo 2020 Dubai – UAE

Lionel Messi

Football legend and United Nations Sustainable Development Goals advocate, Lionel Messi, was appointed as an Expo 2020 Dubai global ambassador, focused on celebrating cultural diversity and teamwork.

As part of the initiative, a campaign video was created and thousands of durable footballs were given to children in Jordan, Kenya, and the Philippines.

Shoot The Moon concepted, designed and artworked campaign key visuals for local and global distribution, across digital and printed OOH channels.

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