Maker’s Mark – UK

On trade activation toolkit

Maker’s Mark set out to create a relaxing summer drinks experience that would introduce the UK to the taste and character that goes into their bourbon whisky and ginger ale serve; a refreshing favourite at the distillery on Star Hill Farm, in the heart of the Kentucky countryside.

Shoot The Moon developed a ‘Redhead meets Ginger’ on trade activation around this – from concept and copy writing, through to key art and photoshoot, leading to a toolkit of branded items for use across different on trade categories.

Consumers could let their hair down and escape the hustle of city life; it’s in that moment that you never know who you might meet.

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