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Red Bull Air Race – Austria

More than the best view of the track

Red Bull Air Race featured the world’s best racing pilots in a motorsport competition that combined speed, precision and skill.

By working with Shoot The Moon, they were able to develop a stand-alone identity for Sky Lounge, their premium hospitality package for guests who desired the finest possible race experience.

An effective branding toolkit was created for all event, ticketing and marketing touchpoints, as well as a benchmark set for upscaling temporary structures into a premium setting at each race.

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