Expo 2020 Dubai – United Arab Emirates

The world’s greatest show

In the build-up to the next World Fair, an international marketing campaign was created to coincide with the launch of a TVC featuring will.i.am, driving awareness to the event.

Shoot The Moon was asked by Expo 2020 Dubai to collaborate on a key visual, started by Memac Ogilvy, and adapt it for global distribution across digital and printed OOH channels.

In total, 500 assets were created within a six week time period, resulting in nine million visits to the Expo website.